Case Study 2: Focusing on Communications


Partners want to define roles and reporting both internally as well as externally. Staff is strong but requires additional support to achieve growth. Structure needs solidification and buy in from investors, aligned behind a Strategic Plan and its implementation.







Budgets, Times lines and KPI’s were assigned to all tasks


BTA’s HR associate engaged to recruit additional staff to support growth.


New revenue streams were identified and with BTA helping implement the strategy, revenues are growing.


KPI’s and metrics were implemented with incentive compensation plans to help ensure continued growth and profitability


New Partnership agreements were negotiated with the help of BTA and their trusted legal advisors


Revamp of all financial reporting for both management and investors was implemented


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